Sefalana and Robertson Winery Bring Botswana Together for the Ultimate Potjie Experience

Sefalana proudly partnered with Robertson Winery for this year's Robertson Winery Potjie Competition, held on 1 August 2026, bringing together potjie enthusiasts from across Botswana for a memorable celebration of great food, quality wine and community. The partnership formed part of Sefalana's ongoing commitment to creating memorable customer experiences while celebrating Botswana's rich food culture and the spirit of togetherness. The event built on the successful conclusion of Sefalana's hashtag#MonnaKePoto Father's Day campaign, which celebrated fathers through the shared tradition of potjie cooking. The Robertson Winery Potjie Competition continued that momentum by bringing people together around one of Southern Africa's most cherished culinary traditions at BotswanaCraft. Visitors also engaged with the Sefalana Rewards activation stand, where many registered for the loyalty programme, updated their membership details, learned more about its benefits, and discovered how they can earn rewards every time they shop at Sefalana. Commenting on the successful partnership, Maipelo Moatshe, Marketing Executive, said: "At Sefalana, we believe that food creates connections and lasting memories. Our partnership with Robertson Winery reflected our commitment to supporting experiences that celebrate family, friendship and community. Following the success of our hashtag#MonnaKePoto Father's Day campaign, this event provided another valuable opportunity to engage with customers while showcasing the benefits of our Rewards programme. We are grateful to everyone who joined us in making the day such a success." The Robertson Winery Potjie Competition delivered a vibrant day of flavour, friendly competition and entertainment, creating an enjoyable winter experience for families, friends and food lovers alike. Sefalana thanks all customers, partners and event organisers who contributed to the success of the event and looks forward to creating more opportunities that bring communities together.