What's happening at Sefalana.
Store openings, sponsorships, supplier stories, customer voices and competitions - everything that makes Sefalana more than a retailer.

Annual All-Breeds Dog Walk at Sefalana Hyper
It's time to paws, walk, and wag! A fun-filled day celebrating our furry friends and the community we love. Bring your dogs, bring your family.

Happy World Environment Day
Our planet. Our responsibility. Our future. At Sefalana, sustainability is more than a commitment - it's how we do business.
Sefalana Rewards passes 100,000 members
Our customer loyalty programme passed 100,000 active members in May 2026.
Sefalana Shopper Big One opens in Maun
Our largest Shopper format yet brings an expanded fresh and butchery range to the gateway of the Okavango.
Sefalana backs the Zebras for the 2026 cup run
A new sponsorship deal with the Botswana Football Association supports the national team's qualifying campaign.
Win a festive family getaway to Kasane
Spend P200 or more on any AStar product in May to enter - winners announced 1 June.
Supplier spotlight: Tloung Foods
A Mahalapye-based supplier of dried beans and morogo joins the Sefalana shelf - and a community grows with it.
Back-to-school drive delivers 2,800 stationery packs
Our annual back-to-school drive - powered by customers and AStar - reached 14 schools across Botswana.

Sefalana Group donates essential supplies to the Botswana Defence Force at SSKB
Sefalana Group, in partnership with Senn Foods, made a food and essentials donation valued at over BWP 400,000 to the Botswana Defence Force at Sir Seretse Khama Barracks.