Earn CashBack every time you shop.
Our way of saying thank you for choosing to shop with us. Every swipe unlocks benefits designed to give you more value on your everyday purchases.
Earn CashBack every time you shop.
CashBack accumulates on your Rewards account and can be redeemed directly in-store on future purchases.
Save your change onto your card.
Got loose coins or change you want to save towards future grocery purchases? Save your change directly onto your Rewards Card - it accumulates securely and can be used towards future purchases at any participating Sefalana store.
One Card. Many Partners.
Use your Sefalana Rewards Card at our coalition partners, or use a participating coalition card to pay for your groceries at Sefalana anytime.
Getting started is simple.
Download the Infinity Rewards mobile app and follow the registration prompts to activate your Rewards Card and create your account.
- Manage your Rewards account
- View your CashBack balance
- Monitor transactions
- Access account information anytime, anywhere
Need assistance?
For account-specific support - card balances, reward redemptions, card replacements or account enquiries - visit your nearest Sefalana store or access your account through the Infinity Rewards mobile application.
Stay updated.
Be the first to know about the latest promotions, competitions and exclusive offers through SMS notifications and Rewards Programme communications.